When you think about Japan, the first thing that comes to your mind is how peaceful this country is. Everybody talks to each other politely and respectfully. The crime rate of the country is also low, and it is a rare thing to hear of any cases of violence on the streets. Apart from these […]

Trademarks in general have been found to be very important in the business world. They act as a guide to the quality and reliability of products, thus aiding the consumer in their decision making process. Trademark law regulates the means of protection of the distinctive signs, symbols or logos used by business entitles for the identification. […]

In the streaming market of hair care products, Adivasi hair oil has managed to create a niche for itself through a unique and culturally resonant marketing strategy. The Thai case study explores how Adivasi hair oil influences its indigenous roots, community engagement and digital innovation to create a magnificent brand narrative that stands out from […]