A product that can never be forgotten, a product whose name appears in every story of our childhood, a product that we find even today at any time, brings a smile at people’s faces in the city and becomes our companion in every situation of happiness and sorrow. A versatile food product, Maggi has an eventful journey in India. Over the years, a brand that built its reputation on selling “instant” noodles, has created a brand love that has lasted a lifetime for many Indians.
Origin Of Maggi
Maggi originated in Switzerland in 1882 as a response to a very practical problem. The Industrial Revolution in Switzerland in the late 1800s attracted more women to factory jobs, leaving little to no time to prepare meals. To solve this, an entrepreneur named Julius started a company under his surname Maggi. The company created a food product that would be quick to prepare and easy to digest. After this, he used to sell soup with full of nutrition to the people. His product was liked a lot in Switzerland as well as in our country.
After this, he launched all the products in the market, one of which was instant noodles. People liked the concept of these instant noodles a lot. Because these noodles which are made in 5 minutes are tasty and easy to make. When people liked these noodles, the noodles were launched in the Indian market, that too with 2 target audiences, first the child and then his mother. Such an amazing thing was never eaten in India before. Maggi company was the first to step into India in 1983 and gave people a taste of it. It was a very difficult task for the people of India to adopt Maggi. On top of that, Maggi’s problems increased when the owner of the company Julius died.
Aftermath: The Death of Julius Maggi
After Julius Maggi’s death, his company was greatly affected. The value of Maggi started decreasing day by day. But then this company was bought by Switzerland’s second company and that is Nestle. And it put its heart and soul into branding the product. It was promoted in such a way that people had to try it. For branding this product, they understand Indian women that if they are a housewife, then only they can give Maggi to their children. Usually, when they are tired or if the woman is working, then your children can make and eat Maggi themselves.
It is a simple or instant noodle which is also tasty. After such advertisements, women bought it or bought it so much that it became people’s favourite, and became a part of every household. People become so addicted to it that whenever they feel hungry. The first name that comes to their tongue is Maggi. All of us have memories associated with Maggi, whether it was midnight cravings or Maggi after school, or something special that Maggi helped us with, or in so many other things, Maggi is that product that reminds us of at least one or the other incident.
Maggi is now just noodles for Indians, it is their love, it is their emotion. Maggi is that instant noodle that no other brand has been able to beat in the noodle market. Many brands came into the Indian market, and many brands were Indian too, but still, they were not able to beat the brand or the company.
Biggest downfall in Maggi’s journey
It is not that Maggi was always good, there was a time when the organization also had a downfall, and it was in 2015. When people stopped using Maggi for around 5 months because, during a survey in Uttar Pradesh, a high amount of lead was found in Maggi’s ingredients. After that company was banned in many states and it was forbidden in the entire country.
At that time, a vast case was filed against Maggi but the company proved itself right. And won the case after which Maggi came back to the Indian market. But this time with a new campaign named We Miss You Too. Under this campaign, company recorded the reactions of its customers and showed its advertisements. Mainly after which people’s memories of Maggi started flashing or people became emotional or they suddenly accepted the company. The company became so popular again and became the choice of its fans.
Conclusion
Maggie was a Self-named brand before Nestle acquired Maggi at its downfall. The premium brand of Nestle, had started its operation in late 1982. This report has own the innovation roadmap for the organization by faithfully following the movie model of innovation. They based the innovation on research on the future of the industry and carried out an innovation roadmap for company on how to innovate for healthier products and Services. Achieved it by focusing on the time it would take to cook the ingredients, putting 2 min boldly everywhere, including the pack.
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