Most of us admire music calmly, and boat has become a popular option for everyday people in the country. According to Aman Gupta, “In every industry, there’s one Superior, and Boat is one Superior in this industry.” In the world of electronic gadgets, where trends change quickly, boat, led by Aman Gupta and Sameer Mehta, has become an innovator and a revolution. He’s not just a successful businessman but also a visionary and a mastermind in his field, has steered/sailed the boat to the highest position of the audio technological advances market.
An Evolving Entrepreneur: Aman Gupta
He was born on 4 March 1982 and brought up in Delhi, Aman Gupta’s journey into entrepreneurship and the startup he started began with an undergraduate degree in commerce field from Delhi University (DU). Despite initially opting for a career as a Chartered Accountant, he changed his career option and shifted to the sales sector. Although he faced many failures in his career, his entrepreneurial journey wasn’t easy. However, Aman’s entrepreneurial prowess took him through various positions before he co-founded boAt in 2016 along with Sameer Mehta. Such as he was a Senior manager consultant at KPMG International Limited in 2011, and he was also a director in sales at Harman International (JBL) in 2012.
History Of BoAt Lifestyle
BoAt Lifestyle was started by the two co-founders Aman Gupta and Sameer Mehta and its journey began in the year 2016. They decided to offer the trendiest audio products at a price never seen or heard before. The two co-founders started with an Equity of INR 30 Lakhs.
BoAt Manufactures its product from China and imports it to make it cheap and to make it more profitable. BoAt wanted to create Goodwill for the consumer so, they started looking to handle and solve common problems reported by the youth. Youth are the targeted Audience of this company.
It was the time when Apple users were suffering because of their chargers getting damaged without any evident reason. They decided to make an Apple charger that could resist wear and tear for durability, and they were quite successful at that. The first one involved Apple’s groundbreaking first-generation wireless Air Pods, which was released and started a wireless earphone craze in India.
BoAt: Powerful Market And Its Marketing Strategy
It’s not challenging enough to attract people to a product that caters to the needs of people and is unique. Entering into a pre-existing market and creating a whole new image of the product requires an outstanding marketing strategy, and that is what Aman Gupta did.
Let us have a look at the marketing strategies adopted by BoAT:
- Influencer marketing – With the instant use of social media platforms, Boat collaborated with Influencers. Stars/celebrities to reach its target Audience. It never missed an opportunity. For example, It collaborated with Masaba Gupta, a celebrity designer, to launch a limited headphones edition at Lakme Fashion Week 2020.
- Creating a suitable product image – Before Boat entered the market, earphones were mostly seen as an accessory to mobile phones. But Boat came up with luxury and affordable products.
- Event Marketing – Boat became the official audio partner for Indian Premier League (IPL) 2021 by partnering with six IPL teams.
- Digital Marketing – Using innovative hashtags like level up with #boatheads, #raisesthebar. It which helps to create an engagement on social media platforms.
Competitors for BoAt
- ONEPLUS: From China, OnePlus manufactures true wireless earphones and is a well-known smartphone brand with an important audience in India.
- Real Me: With its assortment of wireless earphones and headphones, Real Me, is a well-known smartphone manufacturer. By influencing its strong brand recognition and reputation, the company has become a well-liked participant in the industry.
- P TRON: P Tron is a relatively new competitor in India’s audio wearable market, people have grown to like its part of reasonably priced Bluetooth headsets and headphones. The business has positioned itself as a less pricy option than other popular competitors in the industry.
- Noise: Noise which sells a variety of products including wireless Ear pods, Bluetooth and smartwatches, is another leading player in India’s audio wearable sector, with a motive that is offering low-cost products.
Although, the competitors for Boat are the same concept of business i.e, White labelling
What Do You Mean By White Labelling?
White labelling is a term used when one company manufactures or produces a product/service/software. Another organization buys these products/services/ software to sell it as their own. This strategy is very efficient for businesses to save time. Although, its saves the resources and in turn, invest these resources in branding and marketing.
A white labelling product provider company is responsible for manufacturing products. The other company that purchase these products can add their logo and branding to sell to its customers as their own. There are many advantages of white labelling that’s why the top companies are using this concept to earn more revenue. Such as Cost-effectiveness, customization flexibility, good quality products, access to more products and helps in profit generation.
Conclusion
Aman Gupta is a well-known personality in the electronics industry’s transformative power of entrepreneurship. As evident through his role in co-founding boat. Started by Sameer Mehta in 2016, boa t quickly merged with the market as a leading brand for audio accessories. Such as headphones, earphones headsets, etc with impressive sales and market presence. Gupta applied skills he gained in earlier positions. Sales and Management at Harman International and KPMG to navigate the competition. His innovative marketing strategies targeting millennials were premised on affordability making boAt an acceptable name among Indians.
Aman Gupta’s approach puts more focus on understanding needs, leveraging social media, and creating relevant brand narratives. This has been proven further by his participation as one of the judges in Shark Tank India which shows how much influence. He has a young entrepreneurs within the country who aspire to be successful business persons. This shows that success is not only achievable through hard work but also effort and creativity.
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